University of Central Florida (UCF) MAR3407 Integrated Marketing and Sales Practice Exam 2

To foster long-term customer relationships, maintaining consistent communication is essential. This ensures that customers feel valued and engaged with the brand over time. Through consistent communication, businesses can provide important information, updates, and support, which helps to build trust and loyalty. It allows companies to better understand customer needs and preferences, enabling tailored interactions that enhance the customer experience.

While exclusive deals, frequent discounts, and regular product updates can be beneficial in attracting new customers or prompting immediate sales, they do not necessarily cultivate ongoing relationships. Exclusive deals might create a perception of value, frequent discounts can erode brand perception and lead customers to expect lower prices, and regular product updates are important for keeping offerings relevant but do not in themselves maintain a connection. Consistent communication provides the foundation for a rich, ongoing relationship that encourages customers to remain engaged and loyal to the brand over the long term.