University of Central Florida (UCF) MAR3407 Integrated Marketing and Sales Practice Exam 2

Good website design significantly improves user experience and engagement. A well-designed website is visually appealing, easy to navigate, and user-friendly, which helps visitors find information quickly and efficiently. This creates a positive interaction that encourages users to stay longer on the site, explore its content, and ultimately engage with the brand.

Moreover, effective design elements such as intuitive navigation, responsive layouts, and clear calls to action facilitate a smoother path for users to complete their objectives, whether that's making a purchase, signing up for a newsletter, or accessing additional information. Engaging visuals and organized content also resonate better with users, enhancing their overall satisfaction and increasing the likelihood of returning visits.

In contrast, poor design can frustrate users, leading to higher bounce rates and lost sales opportunities. This further illustrates how essential good design is for cultivating a favorable user experience that promotes long-term customer relationships.