For Local SEO, what is a citation?

A citation in the context of Local SEO primarily refers to your business's name, address, and phone number—often abbreviated as NAP. Citations are critical for improving a business's visibility in local search results. They serve as references that help search engines verify the existence and legitimacy of a business in a particular location. When search engines encounter consistent NAP information across multiple platforms, directories, and websites, it enhances the credibility of the business, which can positively influence search rankings.

Having accurate citations can also assist potential customers in finding your business through search engines and local directories. Consistency is key, as any discrepancies in NAP information may lead to confusion for both search engines and consumers, ultimately impacting local visibility.

The other options, although relevant in various contexts, do not represent what a citation specifically is in Local SEO. Social media references may influence brand awareness and traffic but do not directly equate to citations. A list of keywords relates more to SEO strategy and content marketing rather than local business listings. A link to your website is important for overall SEO but again does not fulfill the definition of a citation in the local context.