How do most consumers prefer to read their email?

Most consumers now prefer to read their email on a mobile device due to the increasing prevalence of smartphones and tablets in daily life. Mobile devices offer convenience and accessibility, allowing users to check their emails anytime and anywhere without needing a computer. The design of many email platforms and applications is also optimized for mobile use, making the experience more user-friendly on small screens. In addition, the shift towards mobile consumption reflects broader trends in digital behavior, where quick access to information on-the-go is valued.

While many people still use laptops and desktops for email, especially in a work environment, the dominance of mobile usage is evident in recent studies and reports, indicating a clear preference for reading emails on mobile devices in both personal and professional contexts. This trend highlights the importance for marketers to optimize their email communications for mobile viewing, ensuring that their messages are effective across all devices.