If you need to identify how users found your website, what tool might you use?

To determine how users found your website, the most effective tool is Google Analytics. This platform is specifically designed for tracking and analyzing web traffic, providing valuable insights into user behavior, acquisition sources, and content performance.

Google Analytics can reveal detailed information, such as referring websites, search engine queries, and social media platforms that directed traffic to your site. By analyzing this data, you can gain a clear understanding of which marketing channels are most effective at attracting visitors, thus enabling you to make informed decisions about resource allocation and marketing strategies.

In contrast, the other tools listed serve very different functions. Adobe Illustrator and Photoshop are graphic design software tools used for creating visual content, not for analyzing web traffic or user behavior. Microsoft Excel is a powerful spreadsheet application that can be used to organize data but does not inherently track website traffic or provide insights into user acquisition on its own. Therefore, Google Analytics stands out as the best choice for identifying how users found your website.