Online data is captured through the use of _____ and _____.

The correct answer reflects common tools used in digital marketing and analytics to collect online data about user behavior. Cookies are small data files stored on a user's device that help track online activity across websites, allowing marketers to gather insights into user preferences, session durations, and the effectiveness of marketing campaigns. They play a crucial role in understanding how users interact with websites and can help personalize user experiences based on past behavior.

Pixels, often referred to as tracking pixels or web beacons, are used to understand user interactions with web pages or emails. When a user visits a page that contains a pixel, it triggers a response that sends information back to the server. This can include data about the user's visit, such as the time spent on the page and actions taken, helping marketers analyze the success of their campaigns.

Together, cookies and pixels provide a comprehensive picture of user engagement and behavior online, which is essential for making informed marketing decisions and improving overall strategies. This combination of data collection methods is widely used in the industry to enhance targeting and measure effectiveness.