Online marketing is intended to be an _____ process.

Online marketing is intended to be an iterative process because it involves ongoing testing, learning, and optimization over time. This approach allows marketers to assess the effectiveness of different strategies and campaigns, make necessary adjustments, and improve based on data and consumer feedback. By continually refining their tactics, marketers can better meet the changing needs and preferences of their target audience.

An iterative process contrasts with a linear approach, which suggests a straightforward, step-by-step progression without opportunities for adjustment. It is also opposed to being static, as effective online marketing requires constant adaptation to new trends, technologies, and consumer behaviors. While the idea of being constant suggests some level of ongoing activity, it does not capture the essential aspect of learning and evolving that is fundamental to successful online marketing strategies.