What does the term 'bounce rate' refer to?

The term 'bounce rate' refers specifically to the percentage of visitors who leave a website after viewing only one page, without interacting further with the site. This metric is crucial for understanding user engagement and website effectiveness, as a high bounce rate often indicates that the landing page did not meet the expectations of the visitors or that they were not compelled to explore further content.

For businesses and marketers, monitoring bounce rate can provide insights into areas for improvement in content, design, or overall user experience. A low bounce rate might suggest that visitors find the site relevant and engaging enough to click through to additional pages, which is generally a positive indicator of user satisfaction and potential conversion.

By focusing on this aspect of web traffic, marketers can make informed decisions about optimizing sites to better retain visitors and encourage deeper engagement.