What is a tactic when a product is not a fit for the buyer?

Identifying other potential buyers is a valid tactic when a product is not a fit for the current buyer. This approach involves recognizing that the product may not meet the specific needs, preferences, or situation of the initial target audience, but it could be beneficial for other segments. By broadening the focus to uncover other potential customers, marketers can explore different market segments that may have a genuine interest in or need for the product.

This tactic is grounded in the understanding that the market is diverse, and tailoring outreach to different demographics or industry sectors can lead to better engagement and sales opportunities. It emphasizes the importance of market research and segmentation in marketing strategy, ultimately helping companies to allocate resources more effectively and improve their overall sales performance.

The other choices, such as increasing product features or offering discounts, might not solve the core issue of product misfit and may instead lead to wasted resources or diminished perceived value. Discussing customer loyalty could also be irrelevant if the foundational product offering does not resonate with the buyer. Thus, identifying other potential buyers represents a constructive and strategic response to the challenge of a product not fitting a specific buyer.