What is considered a low barrier to entry in marketing?

Content marketing is considered a low barrier to entry in marketing because it typically requires fewer resources and lower financial investment compared to other methods. This approach allows businesses, including startups and smaller companies, to leverage valuable content to attract and engage customers without the need for substantial capital investments.

With content marketing, organizations can produce blog posts, videos, social media updates, and other forms of content with relatively low costs. The primary investment is often time and effort rather than large sums of money, making it accessible for businesses at various stages of growth. This flexibility is why content marketing is frequently highlighted as a viable option for companies looking to gain visibility and build relationships with their audience without facing significant financial or logistical hurdles.

In contrast, high investments in advertisements, exclusive partnerships, and high-level sales training usually require substantial resources and investments, which can present challenges for new entrants in the market. Therefore, these options do not exemplify a low barrier to entry.