What is defined as the number of times a single user will see your advertisement?

The definition of frequency in the context of advertising refers to the number of times a single user is exposed to a specific advertisement within a given time frame. This measure is crucial for marketers because it helps determine how often a target audience interacts with the ad, which can influence brand recall and conversion rates. A higher frequency generally suggests that the advertisement has a stronger impact, as repeated exposure can enhance memory and recognition of the brand or product being promoted.

Understanding frequency is essential because it allows marketers to balance their advertising strategy. While more frequent exposures can reinforce messaging, it's also critical to ensure that ads do not become excessive or annoying, leading to audience disengagement.

In contrast, coverage refers to the reach of the advertisement, which describes the number of unique users who see the advertisement rather than the number of times each user sees it. Engagement measures how actively users interact with the advertisement, such as clicks or comments, while impressions indicate the total number of times an ad is displayed, regardless of whether it was clicked or not. Therefore, frequency specifically captures the repeated viewing by a single user, making it the correct answer in this context.