What should be avoided in a well-structured SEO strategy?

In a well-structured SEO strategy, keyword stuffing should be avoided because it compromises the quality and readability of the content. Keyword stuffing refers to the excessive and unnatural use of keywords in a webpage's content in an attempt to manipulate search engine rankings. This practice can lead to penalties from search engines, as they prioritize user experience and relevant, engaging content over tactics intended to game the system.

By focusing instead on natural language and organic keyword inclusion, content becomes more accessible and beneficial for readers. A well-rounded SEO strategy emphasizes the creation of high-quality content that provides value to the audience, rather than merely aiming to achieve a higher ranking through manipulative practices. This approach fosters genuine engagement, which is rewarded by search engines looking to deliver the best possible results to users.