Which factor is NOT a part of the RFM model?

In the RFM model, which stands for Recency, Frequency, and Monetary Value, the focus is on analyzing customer behavior based on these three specific dimensions. Recency refers to how recently a customer has made a purchase, Frequency measures how often a customer makes a purchase in a certain time period, and Monetary Value assesses how much money a customer spends during that time.

Customer Satisfaction, however, is not a component of the RFM model. While it is an important factor in overall customer relationship management and can influence future purchasing behavior, it does not directly relate to the quantitative metrics that define the RFM model. This model is primarily used for segmentation and targeting marketing efforts based on direct transactional data, rather than subjective measures of customer experience or satisfaction. Therefore, the absence of Customer Satisfaction from the model confirms that it is not part of the RFM framework.