Which of the following scenarios can be tracked in Google Analytics?

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Prepare for the UCF MAR3407 Integrated Marketing and Sales Exam 2. Use flashcards and multiple choice questions with hints and explanations. Ace your exam!

Analyzing the ability of Google Analytics to track user interactions on a website reveals that the correct choice focuses on measurable actions that indicate user engagement and conversion. The scenario involving the identification of specific actions—such as filling out a feedback form, signing up for an account, downloading a white paper, or making a purchase—highlights the platform's strength in monitoring conversion events.

Google Analytics is designed to collect data about user interactions and behavior on websites. It can track events and conversions, allowing businesses to gain insights into how users interact with their site and what actions lead to desired outcomes such as sales or lead generation. By setting up goals and events in Google Analytics, businesses can effectively measure their performance in these areas, thereby optimizing their marketing strategies based on real data.

The other scenarios, while relevant to digital marketing, do not align with the core functionalities of Google Analytics. Identifying social media followers and tracking email open rates fall outside the scope of Google Analytics, as these tasks typically require specialized tools focused on social media management and email marketing analytics. Monitoring website design changes is also not a function of Google Analytics, as it primarily focuses on user behavior and site performance metrics rather than design elements. Therefore, the correct choice emphasizes the specific tracking capabilities that Google