With display marketing, we can target users with _____ audiences.

Affinity audiences refer to groups of users who share common interests and characteristics. Display marketing uses this concept by targeting ads to specific audiences that have demonstrated an interest in particular topics, lifestyles, or behaviors, allowing advertisers to reach a more engaged and relevant audience. This targeting is effective because it aligns the advertisements with an audience's established preferences, increasing the likelihood that the ads will resonate and lead to higher engagement rates.

For example, if a user frequently visits websites about travel, they may fall into an affinity audience related to travel enthusiasts. This allows brands in the travel industry to specifically target their ads to users who are already inclined to be interested in their offerings, enhancing the efficiency and effectiveness of the marketing campaign.

Other choices, while they might suggest some form of targeting, do not align with the established concept of audience segmentation in display marketing as well as affinity audiences do. Local targeting focuses on geographic parameters, temporary targeting lacks the sustained interest aspect that affinity audiences have, and differentiated audiences usually refer to distinct strategies that do not capture the interest-based nature of affinity targeting.