You are promoting a new landing page using email and social media. What is the best way to measure which channel drives more traffic for your new campaign?

Applying custom tracking parameters such as source, medium, and campaign to the URL is an effective way to measure which channel drives more traffic for a new campaign because it allows for detailed tracking and analysis of user behavior. When custom parameters are added to URLs, it becomes possible to segment traffic by specific channels, such as social media or email. This level of granularity helps in understanding which method of promotion is most effective in bringing visitors to the landing page.

By analyzing this data in tools like Google Analytics, marketers can distinguish the effectiveness of each channel in real-time and make informed decisions based on user activity. This method not only provides insight into the number of visitors but also allows for further analysis regarding user engagement, conversion rates, and the overall return on investment for each channel.

In contrast, using standard URL links lacks the specific parameters necessary for detailed channel analysis, measuring overall site traffic does not attribute visits to specific channels, and native advertising focuses on content placement rather than tracking user traffic effectively. Therefore, utilizing custom tracking parameters is the most strategic choice for evaluating the performance of different promotional channels.